tag:blogger.com,1999:blog-8170593519641842881.post1148476454002515682..comments2023-04-28T17:39:51.853+05:00Comments on Deen Sheikh On the road less travelled.....: Public Relations and the Value chainDeen Sheikhhttp://www.blogger.com/profile/14447030498404020140noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8170593519641842881.post-54816075826301893142012-05-19T13:44:13.939+05:002012-05-19T13:44:13.939+05:00Good read. Sometimes celebrities can create proble...Good read. Sometimes celebrities can create problems for the brands as well. Amir for example was promoting Pepsi when he was caught in the match-fixing controversy.Omar Shahidhttps://www.blogger.com/profile/16460406923294100882noreply@blogger.comtag:blogger.com,1999:blog-8170593519641842881.post-53283723095895543022012-05-18T21:49:44.116+05:002012-05-18T21:49:44.116+05:00Mega brands like Pepsi Coke etc have their own Soc...Mega brands like Pepsi Coke etc have their own Social media tools and platforms with which they can engage their audiences in the digital age. Did you know Coca Cola's Facebook fan page which has a following in millions was originally developed by a Coke Fan and Coca Cola supported him, by providing him digital material he needed. Super Fans are an asset to any brand.Deen Sheikhhttps://www.blogger.com/profile/14447030498404020140noreply@blogger.comtag:blogger.com,1999:blog-8170593519641842881.post-69568939169489798342012-05-18T21:16:22.905+05:002012-05-18T21:16:22.905+05:00I think the last para was the most interesting bit...I think the last para was the most interesting bit (rest read like a factual essay). You are right but how do you get users to comment on similar brands like Pepsi/coke, Lays/super chips? You really need celebrities here.zawarmashttps://www.blogger.com/profile/03152169755324418025noreply@blogger.com