Deen Sheikh On the road less travelled.....

I consider myself very fortunate that I was back home on what is one of the most important days of the year for myself. A few months ago I was under the impression that I would be sitting on a rain drenched Island some 3000 miles away from home,  and would be experiencing this moment as just another member of the diaspora. That day is the independence day of my beloved nation and Today is that day the 14th of August, 2012, Independence day in the Islamic Republic of Pakistan, it is now 65 years since that midnight on the 14th of August in 1947 when Pakistan came into existence and the whole world witnessed the dream of Muhammad Ali Jinnah, Dr. Allama Iqbal and millions of Muslims of the Indian subcontinent coming to a reality. For many of us Pakistani's, the birth of the nation came at a great price paid by ancestors when the Indian sub continent was partitioned by Great Britain. Hundreds of thousands of Muslims from through out the subcontinent left their h...

Wikipedia describes the concept of kinship as the web of social relationships that forms an important part of lives of most humans in most societies. One can say that is very true and applicable to a society like Pakistan where the sense of kinship is very strong, in fact among the strongest in the world, this could be owing the assumed collective nature of our Asian culture and society. Even western writers and historians have been amazed by the amount of importance given to kinship in our society, how much people value social relationships, be it relationships with  people that they are related to by blood or simply those in the wider community. It is not uncommon to hear people around us very regularly make use of the word 'biradari' which is the Urdu word for community, and how important it is to maintain our position within that biradari. To get a good idea and understanding of this very kinship concept from an outsider's perspective, I would recommend reading '...

​ We live in a day and age where the use of public relations tools and initiatives are gaining prominence because of their ability to engage the desired audiences. At the same time Public Relations initiatives allow two way communications between the company and its audiences, this not only generates important feedback that can be used for business intelligence, but it also generates stakeholder loyalty. It is important to remember always that there are always two types of stakeholders associated with the company, firstly the internal stakeholders which comprises of employees and shareholders, and external stakeholders which includes customers, as well as the wider community in which the company is operating. ​ Marketing material in the form of the publications and merchandise plays a significant role in public relations initiatives for organizations with respect to both their internal and external audiences. Publications usually come in the form of company profiles, magazines and ...