Deen Sheikh On the road less travelled.....

At first, it was the internet, that revolutionized digital advertising. The second half of the 90's and the first half of the last decade was all about the power of the internet to the advertise. It seemed that advertisers had finally found the medium which can allow them to break through the clutter of countless marketing communication messages in a manner more effective than conventional print and broadcast mediums. There was always bound to be the need to non conventional advertising platforms and mediums, since the more traditional mediums were getting saturated and it seemed the marketing message was unable to break through the clutter and reach its desired audience. While the power of the internet as an advertising medium was still being explored, along came mobile internet technology which was further accelerated by the developments in smart phone technology. Before we knew it, the whole world was going mobile, how people were going about in the same physical world that we l...

Just a few years ago, industry experts would have completely ruled out the possibility of there being a market for the tablet computer and other hand held devices such as the E-readers. Yet when we look all around, whether be it on in the tube, or just walking down the street or even campus, people have in their hands a tablet computer or an e-reader which also manages to successfully engage it's respective user. With these 2 respective devices, I think it would be fair to allocate some of the credit to Apple with the iPad for creating the market for Tablet Computers, and to Amazon with it's Kindle for really making people put down the age old tradition of printed literature. Apple was by means not the first company to develop and launch the Tablet Computer. There were other's who tried before Apple launched its iPad in 2010. Companies such as Acer and Asus had been working with Microsoft to develop a tablet computer but the reception in those early days of tablet computin...