Deen Sheikh On the road less travelled.....

Discrimination it seems is a bitter and unpleasant reality of every day life in the land of the pure. Every day whenever so many of us wake up to the morning paper, or log onto news websites or social media, we are routinely bombarded by news and information with respect to discrimination and abuse that Pakistanis are facing in some way or the other. Tales of discrimination faced by religious minorities and sectarian minorities (the smaller sects in the Muslim community) has become fairly common in Pakistan. It all starts with discrimination before it leads to scenarios that are far worse, and those that initiate a form of discrimination feel no kind of remorse for their actions. Many of those practicing discrimination on religious grounds think it is a justified practice since it is their responsibility as those that have accepted the right path to bring others to their fold, using hard or soft tactics. Religious minorities and minority Islamic sects are not the only ones who fa...

The month of may by far has not been the best of months for cinema goers with only a few major film releases hitting cinema across the United Kingdom and the rest of the world. Usually most big banner or major up and coming block busters are held back for the summer months so as to take into account the summer holiday season, when people take their annual leave from work, and the young people attending school, college or university have time off. One of these movies that hit our cinema screens this month of May was the eagerly anticipated 'Avengers Assemble', which brought together some of the iconic super hero's of Marvel comics including the likes of Iron Man, The Incredible Hulk, Captain America and Thor, with an equally formidable star cast. However another eagerly awaited movie to come out this early summer was British actor Sacha Baron Cohen's latest venture 'The Dictator' . By now this legendary Cambridge educated actor is a house hold name among E...

Corporate organisations have come a long way since the era when their day to day operations were all about pleasing their shareholders. Since shareholders were responsible for providing the necessary capital and finances through ownership they were regarded for many years as the only stakeholders involved that the organisation needs to engage in a relationship management exercise with. Over time the definition of stakeholders has gone onto include all the relevant parties involved in the complete value chain process associated with the organisation. Stakeholders now comprises of employees, suppliers, end customers, supporting industries as well as the wider community as a whole. The importance of maintaining and managing relationships with all the relevant stakeholders has given rise to the practise of public relations management as well as relationship marketing. A lot of organisations engage in public relations activities through the development of Corporate Social Responsi...