Deen Sheikh On the road less travelled.....

I consider myself very fortunate that I was back home on what is one of the most important days of the year for myself. A few months ago I was under the impression that I would be sitting on a rain drenched Island some 3000 miles away from home,  and would be experiencing this moment as just another member of the diaspora. That day is the independence day of my beloved nation and Today is that day the 14th of August, 2012, Independence day in the Islamic Republic of Pakistan, it is now 65 years since that midnight on the 14th of August in 1947 when Pakistan came into existence and the whole world witnessed the dream of Muhammad Ali Jinnah, Dr. Allama Iqbal and millions of Muslims of the Indian subcontinent coming to a reality. For many of us Pakistani's, the birth of the nation came at a great price paid by ancestors when the Indian sub continent was partitioned by Great Britain. Hundreds of thousands of Muslims from through out the subcontinent left their h...

Wikipedia describes the concept of kinship as the web of social relationships that forms an important part of lives of most humans in most societies. One can say that is very true and applicable to a society like Pakistan where the sense of kinship is very strong, in fact among the strongest in the world, this could be owing the assumed collective nature of our Asian culture and society. Even western writers and historians have been amazed by the amount of importance given to kinship in our society, how much people value social relationships, be it relationships with  people that they are related to by blood or simply those in the wider community. It is not uncommon to hear people around us very regularly make use of the word 'biradari' which is the Urdu word for community, and how important it is to maintain our position within that biradari. To get a good idea and understanding of this very kinship concept from an outsider's perspective, I would recommend reading '...

​ We live in a day and age where the use of public relations tools and initiatives are gaining prominence because of their ability to engage the desired audiences. At the same time Public Relations initiatives allow two way communications between the company and its audiences, this not only generates important feedback that can be used for business intelligence, but it also generates stakeholder loyalty. It is important to remember always that there are always two types of stakeholders associated with the company, firstly the internal stakeholders which comprises of employees and shareholders, and external stakeholders which includes customers, as well as the wider community in which the company is operating. ​ Marketing material in the form of the publications and merchandise plays a significant role in public relations initiatives for organizations with respect to both their internal and external audiences. Publications usually come in the form of company profiles, magazines and ...

Adda, it is a simpler and shorter Urdu language word for style and mannerism. It's use has become somewhat popular over the years relative to the conventional Urdu word for Style which happens to be 'Andaz'. So when I use the expression Adaa-e-Shakespeare, it would mean the style and mannerism of Shakespeare. On this occasion though my focus is directed not to the theatrical story telling style of Shakespeare, but the recent Shakespearean festival that was held in the British capital at the iconic Shakespeare's globe theater in London's South bank. I would say this was a fitting venue for what was a remarkable, multicultural and multilingual theatrical festival, where thousands of spectators in London were audience to various Shakespearean plays including Twelfth Night, Hamlet and As You Like It. The Non English language adaptations of the plays were more than just a linguistic adaptation, they were a complete cultural insight and experience courtesy of the v...

Discrimination it seems is a bitter and unpleasant reality of every day life in the land of the pure. Every day whenever so many of us wake up to the morning paper, or log onto news websites or social media, we are routinely bombarded by news and information with respect to discrimination and abuse that Pakistanis are facing in some way or the other. Tales of discrimination faced by religious minorities and sectarian minorities (the smaller sects in the Muslim community) has become fairly common in Pakistan. It all starts with discrimination before it leads to scenarios that are far worse, and those that initiate a form of discrimination feel no kind of remorse for their actions. Many of those practicing discrimination on religious grounds think it is a justified practice since it is their responsibility as those that have accepted the right path to bring others to their fold, using hard or soft tactics. Religious minorities and minority Islamic sects are not the only ones who fa...

The month of may by far has not been the best of months for cinema goers with only a few major film releases hitting cinema across the United Kingdom and the rest of the world. Usually most big banner or major up and coming block busters are held back for the summer months so as to take into account the summer holiday season, when people take their annual leave from work, and the young people attending school, college or university have time off. One of these movies that hit our cinema screens this month of May was the eagerly anticipated 'Avengers Assemble', which brought together some of the iconic super hero's of Marvel comics including the likes of Iron Man, The Incredible Hulk, Captain America and Thor, with an equally formidable star cast. However another eagerly awaited movie to come out this early summer was British actor Sacha Baron Cohen's latest venture 'The Dictator' . By now this legendary Cambridge educated actor is a house hold name among E...

Corporate organisations have come a long way since the era when their day to day operations were all about pleasing their shareholders. Since shareholders were responsible for providing the necessary capital and finances through ownership they were regarded for many years as the only stakeholders involved that the organisation needs to engage in a relationship management exercise with. Over time the definition of stakeholders has gone onto include all the relevant parties involved in the complete value chain process associated with the organisation. Stakeholders now comprises of employees, suppliers, end customers, supporting industries as well as the wider community as a whole. The importance of maintaining and managing relationships with all the relevant stakeholders has given rise to the practise of public relations management as well as relationship marketing. A lot of organisations engage in public relations activities through the development of Corporate Social Responsi...